Satechi

+37%

Page Speed optimization

+24%

increase in Conversion Rate

+19%

lift in AOV

Satechi

+37%

Page Speed optimization

+24%

increase in Conversion Rate

+19%

lift in AOV

Boosted conversions, AOV and add-to-cart rate for Satechi following our optimization process!

Satechi – an official Apple accessories brand and a pioneer within the consumer electronics industry, has contacted us to improve their Shopify Plus Store. The company offers award-winning Type-C hubs and adapters as well as a variety of charging accessories, computer peripherals, and smart home products. Its catalogue base is available in more than 10,000 stores across the globe. Continue reading and see for yourself how we aided Satechi in increasing their Conversion Rate, Average Order Value (AOV) and Revenue via implementing data-driven CRO strategies, custom features to replace third party Shopify apps such as delivery time estimator, ShopPay message and star ratings on collection pages!

Boosted conversions, AOV and add-to-cart rate for Satechi following our optimization process!

The Challenges

As a well-established brand with thousands of daily sessions, Satechi could not risk making major changes to its website. Its store relied heavily on Shopify apps, even for minor features, making it difficult to introduce new functionalities without affecting other apps or slowing down the website’s page speed.

Gloross Approach

To address the above-mentioned obstacles, we focused on 3 main tasks. Namely:

Identifying funnel drop-offs and boosting conversions by prioritizing high-impact, low-effort tasks.
Reducing costs and optimizing page speed by replacing apps with custom-built functionalities.
Improving Average Order Value through strategic cross-selling.

Key Tests & Results

1. Adding Delivery Time Estimator on the Product Detail Pages (PDP)

We included a short text below the “add-to-cart” button on each PDP, which shows the approximate delivery time of the respective item, based on current date and shipping lead times. That, in turn, resulted in increased conversion (+7%) and add-to-cart rate (+6%).

(screenshot of the change)

2. Adding ShopPay Message on the Product Detail Pages (PDP)

We put a ShopPay icon under the price of each product to test if it will improve the conversion rate and revenue per session as the customers would have the choice to buy more but pay in installments. Subsequently, the conversions rose by +13% and the average order value by +15%.

(screenshot of the change)

3. Adding Star Ratings under Product Titles on the Collection Pages

We inserted star reviews in the product titles on the collection pages to check if it motivates the store visitors to open a specific item and, thus, boost the conversion rate. The results were as follows: average order value improved by +4% while conversions – by +12%. That supports the belief that reviews play a vital role in the purchasing decision.

(screenshot of the change)

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Other Gloross Tips & Tricks

We also helped Satechi with Page Speed Optimization and Bug Fixes.

On the one hand, we enhanced the website performance by optimizing existing assets and providing customized Shopify Store solutions.

On the other hand, we improved user experience (and hence conversions) by adding an automatic currency conversion feature and accelerated checkout buttons. Introducing а “Frequently Bought Together" Section, “New Release” and “Best Seller” Carousels also supported the latter.

Satechi

Boosted conversions, AOV and add-to-cart rate for Satechi following our optimization process!

Boosted conversions, AOV and add-to-cart rate for Satechi following our optimization process!

The Challenges

Gloross Approach

Key Tests & Results

1. Adding Delivery Time Estimator on the Product Detail Pages (PDP)

2. Adding ShopPay Message on the Product Detail Pages (PDP)

3. Adding Star Ratings under Product Titles on the Collection Pages

Other Gloross Tips & Tricks

What

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